USER RESEARCH: Defining a new audience focused on weather and well-being.
For this project, The Weather Company sought to attract new audiences and differentiate against the competition. The research I conducted uncovered how our audience sees the connection between weather and their well-being. READ MORE.
UX STRATEGY: Creating a roadmap for successful engagement.
Building upon a career as a UX Designer and Strategist, I bring a deep understanding of the relationship between user goals and business goals. In this project, under my lead, we created a Customer Journey Map to clearly identify customer needs and business goals for each stage in the journey from casual weather observer to active weather enthusiast. READ MORE.
UX DESIGN: A decision-support tool for senior living decisions.
In this prototype for Brookdale Senior Living, families were matched with a senior living community, then guided through the transition from independent living to community living. As UX Designer, I prototyped multiple solutions and then ran user testing. READ MORE.