A strategic mindset for creating efficiency and excellence at The Weather Company. As Sr. UX Researcher then Senior Manager, Consumer Insights, I worked tirelessly to improve user experiences in The Weather Channel apps and websites. I leveraged my UX Research
UX Design: Decision-support for seniors
Problem: The process of choosing a senior living community can be complicated, and no two journeys are the same. There are multiple audiences including individuals, couples, and families, as well as the Brookdale community sales and support staff. Planning may
User Research: Weather and well-being
Problem: The Weather Company sought to attract a new audiences and to differentiate against the competition, and against the ubiquity of weather information. The goal was to evolve the paradigm of weather data points into an engaging weather story by